Personalized marketing with precision targeting against key account prospects is what account-based marketing is all about and it is especially critical for success going forward, particularly during and through a pandemic.There are many great technologies and solutions available for marketers, that apply data-base artificial intelligence and automation to ensure optimal effectiveness and efficiencies for your marketing efforts for ABM, but, your efforts could fall short if you aren’t including fundamentals artificial intelligence and a conceptual marketing approach to avoid biases, that often occur when only data-based AI solutions are used.Data-based AI should be complemented with fundamentals-based AI when dealing with complex adaptive environments that are feedback dependent and have open boundaries.Fundamentals AI and Conceptual Marketing Resources:
- EvolutionStrategy Fundamentals AI Conceptual Marketing Approach
- Science of Evolution Strategy for Account-Based Marketing: SOE Strategy for ABM
Top Data-based AI and Automation ABM Solution Resources from 2020:
- 2021 ABM planning docs from DemandBase:
- The Ultimate ABM Starter Kit: Step-by-step worksheets for Sales and Marketing teams to execute an account-based approach for B2B.
- ABM Tech Stack Evaluator: Answer seven quick questions and you’ll receive a customized report with recommendations for matching the right technologies to your ABM strategy.
- Target Account Calculator: What's the right size for your Target Account List? This calculator will help you determine the correct number of accounts to shoot for.
- DemandBase's Resources Library and latest article: What's Working in ABM
- Marketo's Resource Library and
- Folloze ABM Personalized Marketing BluePrint
- DemandGen Report ABM Hacks Recorded Webinar
- DemandBase's 2020 ABM Benchmark Report
Interested in learning more about fundamentals-based AI and conceptual marketing or need help with developing an ABM strategy for success? Feel free to contact: firstname.lastname@example.org today for a free consult.