ABM Strategy Update - Applying Fundamentals AI for Growth

November 24, 2020
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Personalized marketing with precision targeting against key account prospects is what account-based marketing is all about and it is especially critical for success going forward, particularly during and through a pandemic.There are many great technologies and solutions available for marketers, that apply data-base artificial intelligence and automation to ensure optimal effectiveness and efficiencies for your marketing efforts for ABM, but, your efforts could fall short if you aren’t including fundamentals artificial intelligence and a conceptual marketing approach to avoid biases, that often occur when only data-based AI solutions are used.Data-based AI should be complemented with fundamentals-based AI when dealing with complex adaptive environments that are feedback dependent and have open boundaries.Fundamentals AI and Conceptual Marketing Resources:

Top Data-based AI and Automation ABM Solution Resources from 2020:

Interested in learning more about fundamentals-based AI and conceptual marketing or need help with developing an ABM strategy for success? Feel free to contact: carmen@dayedigital.com today for a free consult.