Over the past few weeks I’ve been developing Demand Generation and ABM strategies for Zenoti utilizing the Unicist B2B Conceptual Marketing approach to better pinpoint our prospective accounts and the underlying concepts and corresponding supplementation and complementation actions (maximal strategy to grow and minimal strategy to ensure results) that we should utilize to build the most efficient and optimal selling relationships with these accounts.

Unicist Binary Actions

Marketing actions are dominantly feedback dependent. This requires developing synchronized actions that include maximal strategy actions to grow and minimum strategy actions to ensure results.The discovery of the structure of the concepts allowed understanding of how these binary actions drive the evolution of marketing processes.These unicist binary actions expose potential buyers to two synchronized actions including, on the one hand, the maximal strategy to foster growth and, on the other hand, the minimum strategy to ensure results. This process allows influencing potential customers by integrating their reactions. Learn more

Maximal and Minimum Strategies

The unicist strategy emulates the intelligence of nature by developing maximal strategies to grow and minimum strategies to ensure survival.This strategy manages the root causes of processes to build catalysts to accelerate business functions and uses binary actions and objects to ensure the generation of value in marketing processes.The emulation of nature was the basis for the development of the Unicist Strategy and its applications to all the fields of human activities that require a strategic approach. Thus, the maximal strategies to expand the boundaries and the minimum strategies to ensure results were established. Learn moreIt’s amazing how much more confident we are with our marketing plans knowing the science behind the underlying concepts of our prospective accounts. Now to prove the increased results we expect to get from being more targeted and I will share those with you in the coming months!