In just a little under one year since COVID-19 turned our lives upside-down, the new normal we are navigating highlights a significant trend that can’t be...
Personalized marketing with precision targeting against key account prospects is what account-based marketing is all about and it is especially critical for success going forward, particularly...
From Unicist.org the definition: “Ethical intelligence is the intelligence that structures stable and dynamic rules that determine the action of individuals in their environment. It determines their capacity...
As defined by Yahoo business Investors Guide to Cyclical and Counter-Cyclical Industries: “Counter-cyclical or defensive industries are those that do well in economic downturns, since demand for...
Based on the science of evolution, as discovered by the Unicist.org, we already know what things will look like, how consumers will respond, how markets will grow or not grow, how companies will adapt or
With a conceptual approach to marketing, research on the buying process can be combined with knowledge of the science of evolution for complete understanding so that strategies can be built. The conceptual marketing approach uses various catalysts and objects to drive or influence buyers on their respective buying journeys.
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